http://geekmba360.disqus.com/enTue, 15 Dec 2009 00:16:23 -0000http://www.GeekMBA360.com/?p=937#comment-25821472<p>If you look at the target audience, as you suggested, their reactions do make sense: Tiger did "just do it". You nailed the Accenture case. Tag Heuer? It is a highly correlated product with trophy wife and mistress(es). Yet being caught cheating is a bad omen. Hence the hedging. In the end, I believe Tag Heuer will drop Woods--after all, Tiger may be the most skilled golfer, but not a very discrete cheat. And that hurts its image.</p>BingTue, 15 Dec 2009 00:16:23 -0000